MADE TO MOVE WITH YOU! A crease-proof, medium to full buildable coverage creamy concealer that brightens, conceals, and moves with you for a luminous matte, skin-like finish that lasts all day. Key Features: Suitable for all skin types 14-hr crease-proof wear Available in 29...

Bake Without the Cake! The Huda Beauty Easy Bake Loose Powders are inspired by Huda’s strong belief that the technique of baking is a key step to a flawless finish while ensuring long-lasting, melt-proof makeup. This extremely light and silky texture blends seamlessly into...

This iconic rose-tinted lip stain was created for an exotic dancer in the 1970s and has since soared to cult-fave status. Our doe foot applicator glides right on lips & blends over cheeks for a gorgeous look in seconds. The kiss-proof color lasts for...

All Day Wear. Transfer-Proof. Smooth AF. MAJOR upgrade alert! Our reinvented Lip Contour 2.0 velvety matte lip pencil is buttery soft, so light on your lips and super easy to use. Features: • 12 universal shades • SO pigmented • Long-lasting • Creates a...

A leave-on lip mask that delivers intense moisture and antioxidants while you sleep with Berry Fruit Complex™, Murumuru seed and Shea butter.   #1 Lip Treatment Brand In The US**Source: Circana, U.S. Prestige Beauty Total Measured Market, Skincare Brand Sales, 12 months ending December...

Lip in full bloom!Watch your lips & cheeks bloom with the most luscious flush you can get from a bottle! Our precise applicator glides on a rustic, romantic color that lasts all day. The non-drying formula applies & builds easily and feels lightweight &...

Our #FAUXFILTER Color Corrector effortlessly corrects, evens and brightens your undereye with a crease, sweat, and transfer-proof formula! WHAT IT DOES: A creamy, comfortable and sheer formula, our Color Correctors blend seamlessly but have enough impact to correct any discoloration and even the undereye...

Innovative and hydrating solid cheek tint formulated with a pH reactive pigment for a flush of colour unique to you!

Pink-lemonade tinted lip & cheek stain Fresh, playful pink-lemonade shade Longwearing & non-drying Smudge-proof & transfer-proof WHY WE LOVE IT Longwearing color lets you play ALL DAY! Play up your lips & cheeks with the most delightful flush you can get from a bottle!...

A lightweight, tinted lip balm for glossy, hydrated, & extra kissable lips throughout the day!

Reveal a dewy glow instantly and over time with this niacinamide-infused highlighting serum, formulated without mica, glitter, or pearls. This first of its kind highlighting skincare + makeup hybrid helps visibly brighten skin and deliver an effortless glow instantly and over time, while helping...

Our OG, But BETTER! Now with an extended shade range suitable for ALL skin tones, our iconic, game-changing liquid matte lipstick has also been upgraded to be vegan friendly with the most comfortable, weightless formula! Still easy to apply, velvety and vibrant AF, it...

What it is: A luxurious hair oil enriched with the moisture binding Gisou Mirsalehi Honey to hydrate, boost shine, and smooth frizz and flyaways. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Dryness - Frizz -...

WHAT IT IS: Your answer to instant, intense, and dramatic lashes in seconds! The innovative dual-sided brush and formula coat and define every lash for mega curl, immediate length, and extra volume! HUDABEAUTY 1 COAT WOW! makes quick application so easy. Prepare for that...

2 Brushes, 2 Formulas, 1 LEGIT Mascara Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane...

Introducing 3 universal mini eyeshadow palettes, each palette features 9 seductive variations of the sexiest nude shades designed to be worn by absolutely everyone. Created to suit every skin tone and eye color, each palette contains an incredible shade range: From buttery mattes, super-shimmery...

Hydrate, plump & balance skin with our new whipped gel cream moisturizer that fills each skin layer with long-lasting, plumping hydration for a dewy glow. Skin-Balancing. Quick-Absorbing. Non-Greasy. Meet your new favorite moisturizer in a first of its kind refillable jar.  Powerhouse ingredients polyglutamic...

  What it is: A buttery, nourishing lip balm that moisturizes and soothes while softening dry, parched lips. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity Highlighted Ingredients: - Shea Butter: Moisturizes...

A gentle cleanser to remove makeup, excess oil, pollution, and grime that rinses away without residue, leaving skin clean and soft

What it is:A delicate hair perfume, enriched with Mirsalehi honey, formulated to refresh and scent the hair with Gisou’s signature honey-infused fragrance. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Dryness - Shine Key Benefits: -...

What it is: This airy, whipped rescue cream, infused with a triple-ceramide blend and five African oils, provides daily moisture maintenance at any age. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dryness, Fine Lines and Wrinkles, and Loss of Firmness and Elasticity...

  What it is: This omega-rich serum adds a rosy allover flush while supporting healthy barrier function for a natural day-in-the-sun look (without the sun damage). Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dryness and Dullness Formulation: Lightweight Liquid Highlighted Ingredients: -...

What it is: An illuminating serum with 5% niacinamide that adds an easy golden finish while evening skin's tone, improving clarity and radiance. Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Dark Spots, Fine Line and Wrinkles, Pores, Dullness, Uneven Texture, Loss of...

Whether you love tight lines, drawing on soft flicks, smudging, or creating fun graphic shapes with your liner, our Creamy Kohl Longwear Eye Pencil will make it happen smoothly and effortlessly! Our ultra-creamy formula gives you time to smudge and smoke your liner before it's...

Ready for a GLOW up? A beautifully buildable & moisturizing cheek cream stick that instantly melts into skin, glides like a dream & blends so seamlessly, kissing your complexion with a dewy hint-of-tint for major second-skin vibes & a juicy glow! Key Features ·...

New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish AND… it’s fragrance-free! The true filter effect gives instant coverage so seamless that...

Body-loving. Travel-friendly. Perfect for luscious layering and Brazilian Beauty secrets on the go.  Our iconic Brazilian Bum Bum Cream for amazing skin smoothing with a hint of shimmer, our Brazilian 4 Play Shower Cream-Gel for clean, super-soft skin, and our Brazilian Crush Cheirosa '62...

This extra-strength instant & long-term lip plumper is now available in 4 juicy shades for an extra kiss of color! We pushed limits to the max to create a lip plumping formula so powerfully effective, it’s not for plumping rookies. You’ll see and feel...

This extra-strength instant & long-term lip plumper is now available in 4 juicy shades for an extra kiss of color! We pushed limits to the max to create a lip plumping formula so powerfully effective, it’s not for plumping rookies. You’ll see and feel...

Swipe on for a sunkissed and healthy-looking complexion all year! Our hint-of-a-tint, easy to use sticks are perfect for cheeks and lips. Just one swipe, blend and you are good to glow! This solid tint is formulated with Fruit Extracts for superb antioxidant protection...